Send a Script With Usage and Licensing Information for Voice Over Recording

Send a Script With Usage and Licensing Information for Voice Over Recording

When you send a script for professional voice over recording, it is useful to explain where and how the completed recording will be used.

A voice over created for an internal company presentation has a different intended use from a national advertising campaign, paid social media advert, television commercial or long-term online campaign.

Providing clear usage information helps define the scope of the project and ensures the intended use of the recording is understood from the beginning.

I’m Spencer Cork, a professional British male voice over artist recording from a broadcast-quality studio in Kent, UK, for businesses, agencies, production companies and organisations worldwide.

Send your script together with information about where the completed voice over will appear, who it is intended for and how it will be distributed.

Send your voice over script and project details through the Spencer Cork contact page.

What Is Voice Over Usage?

Voice over usage describes how and where a recorded performance will be used.

This may include:

• Internal company use

• Corporate video

• Website content

• Organic social media

• Paid social advertising

• Online advertising

• Radio advertising

• Television advertising

• Cinema advertising

• eLearning

• Telephone systems

• Events and presentations

The intended use forms part of the overall project scope.

Why Should I Provide Usage Information With My Script?

Providing usage information helps define what is being commissioned.

The same script could potentially be recorded for very different purposes.

For example, a 30-second script might be used for:

• An internal presentation

• A website video

• A regional radio commercial

• A national television campaign

• A paid online advertising campaign

The word count may be identical, but the intended use is different.

What Usage Information Should I Provide?

Useful information can include:

• Type of content

• Distribution platform

• Paid or unpaid placement

• Intended audience

• Geographic territory

• Expected duration of use

• Number of versions

• Campaign or project name

Provide as much confirmed information as is available.

Can I Send a Script for Internal Company Use?

Yes.

If the voice over will only be used internally within an organisation, explain this when submitting the project.

Internal uses might include:

• Staff training

• Internal presentations

• Employee communications

• Internal videos

• Company events

If the content may later be published externally, mention this possibility.

Can I Send a Script for a Corporate Video?

Yes.

Explain where the corporate video will be shown.

For example, it might appear:

• On the company website

• At an event

• In a presentation

• On social media

• Internally

• Across multiple platforms

This provides clearer context than simply describing the project as a corporate video.

Can I Send a Script for Website Use?

Yes.

If the recording will appear on a website, explain whether it is intended for:

• Homepage video

• Product video

• Explainer content

• Company profile

• Customer information

• Embedded presentation

If the same content will also be used in paid advertising, identify this separately.

Can I Send a Script for Organic Social Media?

Yes.

If the voice over will be used in content posted organically to social platforms, explain the intended use.

This may include content for:

• LinkedIn

• Instagram

• Facebook

• TikTok

• YouTube

Also state whether the content will be promoted through paid advertising.

Is Paid Social Media Advertising Different From Organic Social Use?

Yes.

Organic social content is generally published through an organisation's own social channels without paid media placement.

Paid social advertising involves paying a platform to distribute or promote the content to targeted audiences.

If a voice over will be used in paid advertising, state this clearly when submitting the project.

Can I Send a Script for Online Advertising?

Yes.

If the recording will be used in digital advertising, provide the available campaign information.

This may include:

• Platform

• Territory

• Campaign duration

• Paid media use

• Number of versions

Online advertising may include video advertising, pre-roll, display video, paid social campaigns and other forms of digital media placement.

Can I Send a Script for Radio Advertising?

Yes.

If the voice over is for a radio commercial, provide information about the intended broadcast use.

Useful details may include:

• Station or network

• Geographic area

• Campaign duration

• Number of versions

If some details are still being confirmed, provide the information currently available.

Can I Send a Script for Television Advertising?

Yes.

For television advertising, explain the intended broadcast scope where known.

This might include:

• Local television

• Regional television

• National television

• Specific channels or networks

• Campaign duration

The intended television use should be identified when the project is submitted.

Can I Send a Script for Cinema Advertising?

Yes.

If the recording will be used in a cinema advertising campaign, provide the available information about the campaign and territory.

Can I Send a Script for eLearning Use?

Yes.

If the recording is intended for eLearning or training, explain who will access the content.

For example:

• Internal employees

• Customers

• Members

• Students

• Public users

This helps define the context of the recording.

Can I Send a Script for Telephone or IVR Use?

Yes.

If the voice over is intended for a telephone system, explain the type of use.

This may include:

• IVR prompts

• Voicemail greetings

• On-hold messages

• Automated announcements

• Telephone menu options

Also provide any relevant technical audio requirements.

What Is Voice Over Licensing?

Voice over licensing refers to the agreed scope in which a recorded performance may be used.

Depending on the project, this may involve considerations such as:

• Media

• Territory

• Duration

• Campaign

• Platform

The requirements vary depending on the type of production.

Do All Voice Over Projects Need a Separate Licence?

Not necessarily in the same way.

Different types of projects have different commercial arrangements and usage considerations.

The important first step is to explain the intended use accurately when requesting the recording.

What Is a Voice Over Usage Term?

A usage term describes how long a recording is intended to be used within an agreed context.

For example, an advertising campaign may run for a defined period.

If you know the planned campaign duration, include it with the project information.

Can I Request Perpetual Voice Over Usage?

You can explain that the intended project requires long-term or ongoing use.

The appropriate arrangement depends on the type of content and where it will be used.

Provide the full intended use so the project can be considered accurately.

What Is Voice Over Territory?

Territory describes the geographic area in which the recording will be used or distributed.

Examples might include:

• United Kingdom

• Europe

• Worldwide

• A specific country

• A regional market

Territory can be particularly relevant to advertising campaigns.

What If My Content Is Available Worldwide Online?

Explain that the content will be publicly accessible online.

Also distinguish between general online availability and paid advertising targeted to specific markets.

A website video available internationally is not necessarily the same type of use as a worldwide paid advertising campaign.

Can I Send Usage Information for Multiple Countries?

Yes.

If a campaign or production will be used in several territories, provide the relevant information.

For example:

"Paid online advertising in the UK, France and Germany."

This provides more specific context than simply saying "online use."

Can I Send a Script Before the Usage Is Finalised?

Yes.

Provide the usage information currently available and explain which details remain to be confirmed.

For example:

"Currently planned for website and organic social use. Paid advertising is being considered but not yet confirmed."

This makes the current project scope clearer.

What If the Usage Changes After Recording?

If the intended use expands or changes, discuss the new usage before deploying the recording in the additional context.

For example, a recording originally commissioned for an internal presentation might later be considered for a paid advertising campaign.

The new use should be identified rather than assumed to be part of the original project.

Can I Send Usage Information With a Creative Brief?

Yes.

A creative brief explains the communication objective and campaign context.

Usage information explains where and how the completed recording will be deployed.

You can also send a script with a creative brief.

Can I Send Usage Information With Brand Voice Guidelines?

Yes.

Brand guidance can explain how the organisation communicates, while usage information defines where the specific recording will be used.

You can also send a script with brand voice guidelines.

Can I Send Usage Information With a Purchase Order?

Yes.

A complete business project submission may include:

• Script

• Intended usage

• Purchase order

• Job reference

• Deadline

• Voice direction

• Technical requirements

You can also send a script with a purchase order or job reference.

Can I Send Usage Information With a Deadline?

Yes.

Usage and scheduling information serve different purposes and can be supplied together.

You can also send a voice over script with a deadline.

Can Agencies Provide Usage Information?

Yes.

Advertising, creative and production agencies can provide the intended usage on behalf of their clients.

Useful information may include:

• Media

• Territory

• Duration

• Campaign

• Platforms

If the final media plan has not yet been confirmed, provide the currently expected use.

Can Production Companies Provide Usage Information?

Yes.

Production companies can explain where the finished production is intended to appear.

For example:

• Website

• Broadcast

• Social media

• Paid advertising

• Events

• Internal communications

This helps define the context of the voice over commission.

Can I Provide a Media Plan?

Yes.

If a media plan contains relevant information about where and for how long the voice over will be used, you can provide the relevant details.

You do not necessarily need to send a complete confidential media planning document.

The essential information is the usage relevant to the voice over.

Can I Provide Different Usage for Different Versions?

Yes.

If several versions of a recording will have different uses, clearly identify the intended scope of each version.

For example:

Version A — Website and organic social

Version B — Paid online advertising

Version C — Radio advertising

This can help define the project accurately.

Should I Mention Paid Advertising?

Yes.

If the voice over will be used in paid media, identify this clearly.

This includes paid placement such as:

• Paid social campaigns

• Online video advertising

• Radio advertising

• Television advertising

• Cinema advertising

Do not describe paid advertising only as "online use" or "social media use."

Should I Mention Whether the Recording Is for AI Training?

Yes.

If a proposed project involves voice cloning, synthetic voice generation, machine learning, artificial intelligence training or the creation of a digital voice model, this should be explicitly disclosed and agreed separately before any recording takes place.

Standard voice over recording should not be assumed to grant permission for AI training, voice cloning or synthetic replication.

Can My Voice Over Recording Be Used to Train an AI Voice?

Not unless this has been explicitly discussed and agreed.

A professional voice over recording supplied for a specific project should not automatically be treated as permission to create a synthetic voice, train a voice model or reproduce the performer's voice using artificial intelligence.

Any such proposed use should be clearly disclosed before recording.

What Should I Send With My Usage Information?

Ideally provide:

• Final script

• Type of project

• Intended media

• Paid or unpaid use

• Geographic territory

• Expected duration

• Number of versions

• Deadline

• Voice direction

• Technical requirements

Not every project requires every item.

Provide the information relevant to the intended use.

What Happens After I Send My Script and Usage Information?

The typical process is:

1. You send the current script.

2. You explain the intended use of the recording.

3. The relevant media, territory and duration are identified where applicable.

4. The overall project scope is established.

5. Any unclear usage requirements can be clarified.

6. The recording requirements are confirmed.

7. The voice over is professionally recorded.

8. The completed audio is delivered for the agreed project use.

The exact process depends on the type of production.

Send Your Script With Voice Over Usage Information

When submitting a voice over project, explain where and how the completed recording will be used.

Useful information may include:

• Internal or external use

• Website

• Organic social media

• Paid advertising

• Radio

• Television

• Cinema

• eLearning

• Telephone systems

• Territory

• Campaign duration

Clear usage information helps define the project scope from the beginning.

Send your voice over script and usage information through the Spencer Cork contact page.

You can also send a script with a purchase order or job reference, send a voice over script with a deadline, send an urgent script for same-day voice over recording, send a script with a creative brief, send a script with brand voice guidelines, or visit the Spencer Cork Voice Over homepage.